Across generations, young adults are reshaping financial goals by favoring comfort over long-term assets

For many young adults today, small luxuries like artisan coffee or skincare routines aren’t just purchases—they’re intentional choices. Faced with a tight housing market, rising costs of living, and evolving lifestyle priorities, homeownership feels increasingly out of reach or even misaligned with personal goals. Instead of saving with no guarantee of payoff, many opt to invest in experiences or comforts that bring daily satisfaction and a sense of control in unpredictable times.












