Sticker shock is spreading as familiar brands quietly pass along tariff costs to loyal shoppers.

Boomers notice price creep faster than most because you actually remember what a gallon of detergent used to cost. This year, the quiet nudge has turned into a shove across everyday essentials, apparel, toys, and even auto parts as companies pass along tariff-driven costs.
You can still shop smart, but it helps to know who’s raising prices and why. Here’s what’s changing, where it may sting, and a few practical ways to adapt without feeling nickeled and dimed at the register.







