Businesses are scrambling as these surprising millennial choices threaten to upend entire industries.

Millennials are shaking things up, and it’s making waves in the economy. Unlike their parents, this generation isn’t buying into traditions—or traditional products. From everyday items to luxury goods, their spending habits are forcing companies to rethink how they do business.
Some industries are struggling to keep up, while others are reinventing themselves to survive. Curious what’s on their “no-buy” list? You might be surprised by the products they’re rejecting—and the huge impact it’s having on the market.












